CORPORATE OVERVIEW

MILESTONE


OUR MISSION

Cooler Master was founded with the mission of providing the industry's best thermal solutions. Since its establishment two decades ago, the company has remained faithful to this mission, emerging as a world leader in products and services for companies dealing with devices where heat issues must be resolved.

In pursuing this mission, Cooler Master is absolutely committed to delivering solutions that precisely meet customer requirements for features, performance, and quality. Moreover, we strive to be a reliable long-term partner which our customers can truly depend on. We aim to be the first and foremost name that comes to mind for companies around the world seeking thermal solutions, and seeks to build this reputation through outstanding technology, sophisticated design, and superior service.

OBTAINED CERTIFICATIONS

Cooler Master is committed to quality in all aspects of design and manufacturing. We are proud to have our efforts recognized by ISO 9001: 2000 and QS-9000: 1998 certifications for our main manufacturing plant in Taiwan. For our second and third plants located in China, Cooler Master has also received ISO9001: 2000 certification. We have also implemented a number of analytical and testing protocols to assure top quality through every stage of our design and manufacturing processes.

OUR BUSINESS PHILOSOPHY

The three cornerstones of Cooler Master's business philosophy are innovation, speed, and customer satisfaction. It has been Cooler Master's steadfast commitment to these values and ability to honor these promises that characterizes its sustained record of growth and the many long-term customers accumulated. Together, innovation, speed, and customer satisfaction ensure that Cooler Master is the supplier companies around the world rely on to deliver the best thermal solutions, creating a win-win situation for both Cooler Master and the companies that become its customers.

INNOVATION

Cooler Master has done its utmost to build not only tangible incentives for innovation, but also a corporate culture that embraces change and creativity. The company rewards successful risk-taking employees, regardless of rationalization of an administrative task that speeds up workflow, or a design improvement that enhances the functionality of a device. For Cooler Master's customers, innovation is strongly encouraged in the process of finding new applications for technological breakthroughs in products and services. In fact, the ultimate aim of innovation at Cooler Master is always to enable technology that actually benefits customers.

To provide this level of innovation, Cooler Master has established elite R&D teams composed of outstanding engineers, many with advanced degrees and with backgrounds in materials and thermal and mechanical engineering, providing specialized expertise in each of these fields. These superb teams take advantage of a sophisticated design process workflow that ensures efficiency and provides scope for innovations reflected in real-world scenarios. Strict process controls ensure maximum efficiency and quality at each step, beginning with thermal simulations, and proceeding to mechanical design, evaluation of mock-up samples, and on to experimental production runs, process testing, thermal and reliability testing, and finally pilot runs and mass production.

SPEED

In today's fast-moving ultra-competitive business environment, companies in all industries have recognized the importance of speed. Cooler Master is constantly seeking ways to increase speed in every aspect of its operations, while maintaining flawless quality. The company constantly monitors market conditions and customer requirements to maintain real-time knowledge in order to deliver the right solutions before competitors even recognize what the solutions are.

By reducing turnaround times in all steps of its workflow, customer needs can be fulfilled with actual products or services with increased speed. As an example of its efforts, Cooler Master is always working to shrink the times needed to ramp up volume production to ensure it can meet large orders in a timely manner. The same emphasis on speed is applied to qualification processes, eliminating bureaucratic delays and further ensuring that Cooler Master technological innovations can benefit customers as quickly as possible.

Part of Cooler Master's strategy to enhance speed is the expansion of its production facilities. With new sites in China, providing more production capacity, Cooler Master flexibly fulfills large customer orders, even in short notice. Once products have been manufactured, Cooler Master's highly efficient logistics infrastructure ensures that customers get prompt delivery of their orders.

CUSTOMER SATISFACTION

Cooler Master spares no effort to create true customer satisfaction with the aim of creating the conditions for a sustained mutually beneficial partnership. One of the ways Cooler Master ensures customer satisfaction is through customized products and services that take into consideration the unique needs of individual customers, rather than stopping at purely commodity type solutions that may be adequate but do not give customers real satisfaction.

Commitment to customer satisfaction is also reflected in Cooler Master's stance on quality, which is defined by customer requirements and not based on what is convenient for the company's objectives. Recognizing that our customers also seek to satisfy their own customers in turn, Cooler Master guarantees that the quality of its products supports the customer's efforts in this regard.

FUTURE PROSPECTS

Cooler Master will continue to devote resources to developing more advanced technologies in the spirit of innovation. It will also continue to refine its operations - enhancing efficiency and making the company even more responsive to customer needs and market changes as they arise. Staying true to its original mission, Cooler Master is always the best partner with our customers.